STEP UP
BUSINESS STARTER COURSE
FOR WELLNESS ENTREPRENEURS
12-week course to define your offerings, design your visibility strategy and build momentum as an impactful wellness entrepreneur.
IMAGINE THIS…
// You’ve finally mapped out your business idea — and have a clear, doable plan to bring it to life
// You’re no longer stuck in self-doubt or circling — you know what you're offering and who it’s for
// You feel confident sharing your voice and message — even online
// You’ve overcome the fear of being seen and are showing up with clarity and purpose
// You’ve turned years of personal growth into something tangible and valuable
// You’re building your business with structure, strategy, and support — not in isolation
// You’re no longer asking “Is this even possible?” — because you’re already doing it
Aga, London @aga.tokarskaa
“Two months ago, I was overwhelmed, unclear, and stuck. Now, I feel confident in my vision, clear on my next steps, and proud of what I’m building. STEP UP gave me the clarity, support, and momentum I deeply needed. I’m so grateful for this journey and the community that helped me find my way forward.”
Aga now teaches her signature Aroma Yoga classes in London, leads powerful women’s circles, and coaches clients with busy minds to find clarity and calm. Her work blends movement, scent, and self-inquiry — and it’s already making a meaningful impact.
This step-by-step course
combines actionable business strategies with deep inner work.
It is designed turn up the volume on your gifts and build actionable business plan for you to start sharing them with the world.
Facilitated by
Jelena
I know what it’s like to feel the pull to share your gifts — and also feel completely stuck on how to begin.
Before I stepped into this work, I spent 15 years in the corporate world in London. On paper, it looked “successful” — but inside, I felt the quiet ache for something more honest, something more me.
When I finally followed that pull, the wellness world felt saturated, overwhelming, and — at times — intimidating. I didn’t know where to start, and yet I knew I couldn’t ignore it anymore.
I still remember my first workshop in Mexico — 16 people, a yoga shala, and a heart pounding with doubt and hope. That was the turning point. Since then, I’ve built a wellness business that’s impacted thousands through retreats and events across Mexico, Ibiza, the UK, and Latvia.
Along the way, I’ve blended business strategy with deep inner work — tools like IFS, somatic practices, mindset coaching, and Human Design — to support others in building soul-led businesses from a place of clarity and courage.
If you're ready to stop circling your calling and start shaping it, I’m here to walk that path with you. The world needs what only you can offer.
This is for you if:
You know you’re meant to help others, but you’re unsure how to begin.
You’ve done the trainings — maybe yoga, coaching, or breathwork — but the idea of “putting yourself out there” still feels overwhelming.
Your Instagram saves are full of wellness posts you resonate with… but translating that passion into something tangible feels confusing.
You’ve got big feelings and big dreams, but fear, doubt, and perfectionism keep getting in the way.
You’re craving real structure, emotional support, and a clear path forward.
You don’t want a quick fix. You want to build something real.
You’re ready to stop circling your calling and finally start.
THEY SAID YES,
NOW THEY'RE SAYING:
Nathalie (NL): Working on developing a holistic centre for connection & inner work.
"I found my fire again. Jelena blends grounded strategy with deep support. You don’t just learn what to do — you start believing you can do it.
"Jelena doesn’t just teach business — she holds space for your transformation and walks alongside you as you build something real."
Varuna (USA): Blending inner child healing with horse therapy.
"The course exceeded my expectations — it was honest, practical, and full of heart. If there was a continuation, I’d be the first one to sign up.”
Giulia (Italy): Building an app to help salsa dancers find classes and schools.
"Having an accountability partner, practical tools, and honest conversations helped me stop downplaying my vision and start acting on it."
Laura (Cyprus). Creating a retreat management consultancy.
12-week Step-by-step Course
Each week, you’ll get a lesson with workbooks and practical tools. Every other week, we meet live for hands-on support.
You’re not just learning; you’re building your business as we go.
MODULE 1: Your Vision & Impact
Reconnect with your deeper why and clarify the impact you want to create.
MODULE 2: Your Niche & Market
Define who you’re here for and the problems you help solve.
MODULE 3: Message & Offerings
Craft your core message and design a clear, valuable offer.
MODULE 4: Resouces & Platforms
Clarify the tools, systems, and support you actually need.
MODULE 5: Visibility Strategy
Create a visibility plan that fits your voice and energy.
WEEK 6: Planning & Implementation
Map out your business action plan with clarity.
BONUS CLASSES
EXTRA: BONUS CLASSES
These classes will be taught in addition to the core modules — delivered either live or as pre-recorded sessions by Jelena or industry experts.
Human Design for Business
A class on how to use your Human Design to align with your business proposition.
Personal Branding
Clarify the essence of your brand — your voice, values, and presence — so your audience feels who you are before you even say a word.
Social Media
Build a presence online that’s consistent, real, and energising — not performative. Learn to use social media in a way that supports your message and your nervous system.
Content Creation
Discover how to create content that feels true to you and speaks directly to the people you're here to serve — without pressure, perfectionism, or burnout.
Business & Money Energetics
Explore the beliefs, patterns, and energy that shape your relationship with business and money. Begin to shift from scarcity or fear into clarity, worth, and grounded receptivity.
What do you get
when you join STEP UP
12 Weekly Live Group Coaching Sessions
Comprehensive Workbooks for all modules
Weekly Accountability Buddy Meetings
Community Group Access: our exclusive group for regular check-ins, updates, and support.
Exclusive Bonuses: such as forms, checklists, and social media planning templates.
Integration Session with Jelena after completing the course to integrate what you’ve learned and plan the next steps.
Direct Access to Jelena: five days a week to ask questions and get feedback. THIS WILL NOT BE AVAILABLE IN FUTURE COHORTS!
Early Bird Bonus: Register early and receive a personalized 1-on-1 Business Alignment Strategy session with Jelena, combining business planning, Human Design, and IFS—valued at 199 EUR.
Testimonials from clients and collaborators
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Emma Hope | Life Coach & Inner Child Practicioner
Jelena has created such an inspiring and exploratory space for me in one-on-one coaching sessions to gain clarity on what lights me up when working with others.
Through the visualisations and activities we’ve done I’ve realised I would love to facilitate group work, hosting events and workshops where people can connect, heal and journey together.
She has provided such great support on how to make this vision a reality and offered amazing insights into how to hold space and create transformational experiences for others.
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Dalai.Lonna | Vibrational Healer
My biggest take aways from working with Jelena were embodying my personal power and learning how to act from my inner authority - my intuition. Listening to my gut and learning to trust myself more in each moment.
Jelena is a master at breaking down complex information into manageable steps to help you to align to your highest potential.
Not only helping me to re-define and understand my next steps forwards, she also helped me see the power in myself that I was already embodied in and to surrender fully more into it.
It was a game changer. Thank you for seeing me and for providing clarity and validation to things I need to hear.
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Jannika | Functional Nutrition Counselor
Working with Jelena has given me clarity as I navigate big shifts in my nutrition counselling business.
I feel supported and empowered to take decisive action. One of Jelena's greatest strengths is her ability to listen deeply and pick up on valuable insights that I might have otherwise overlooked. She has a way of relaying information in a way that feels both insightful and accessible, making complex concepts easy to understand.
I love seeing things from a new perspective, and Jelena's guidance has been instrumental in helping me move forward with confidence.
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Alex | Yoga Teacher & Retreat Organizer
Jelena led “BEING SEEN” workshop at the retreat I’ve organized in Mexico.
She created an incredibly welcoming, comforting, and non-judgmental environment allowing everyone experience what it is like to be truly seen by others. The exercises she led us through gradually brought us into deeper connection with ourselves and one another.
It was beautiful to witness someone leading so naturally and helping everyone open up.
Working with Jelena was pure pleasure—I highly recommend collaborating with her if you ever get the chance.
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Hillary | Human Design Teacher & Retreat Host
Jelena is incredibly gifted & such a natural at holding space and facilitating massive transformations through her work.
Every time I work with Jelena, I feel deeply impacted - she brings the best out of people. Each and every event I have attended were pivotal moments in my life.
She has such an intuitive way with people and is an incredible teacher. She gives the greatest advice, ideas and compassionate support.
I love working with Jel and am so happy to hear she guides and teaches others to start sharing their gifts.
She truly sees the individuality of another and helps them shine bright. You will never feel as supported as you will with Jel!
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Marta | Conscious Creative & Photographer
Jelena helped greatly by showing me parts of myself I was aware of but was too afraid to face.
Shm gave me the courage to pursue the deeper desires I had, and that courage created a lot of positive change in my life.
I reconnected with my values and started sharing more confidently.
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Uli | Founder of Ahora Living
Working with Jelena gave me the last push to take my career into a different direction. By talking from her own experience she makes things practical and easy to understand which helped me to come to a few important conclusions and realisations. If you need courage to start turning your dreams into reality, I highly recommend working with Jelena.
Join us LIVE in
November, 2025
Choose your plan
PAY IN FULL
€699
PAY IN TWO
€375 x 2
PAY IN FOUR
4 x €200
FAQs
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The exact schedule will be announced once the group is formed to account for time zones and will be suitable for European and US timezones (evenings in Europe/morning time in the US/Mexico).
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All sessions will be recorded, and you will receive the videos straight after the session. You will also be part of Online community and will be receiving all of the materials, plus will have access to Jelena via WhatsApp.
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The live sessions will be 1.5 hours, however, if you want to follow along and create your business offering, I'd advise to dedicate at least 4 additional hours a week to gain the most benefit from the course.
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Yes, you can pay in two or four instalments!
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Yes, if you wish to re-align it with your true nature, and create a business that is sustainable and profitable. This course is suited from those who start from scratch or those who want to make adjustments for it to scale.
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Yes, this course is exactly for you - you will be follow along and get support you need while integrating the course material we are going through.
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The fear of being seen is something that is stopping many wanna-be entrepreneurs, this is why this course has specific focus and reverence for this pain point. We will go through 5 stages of addressing the fear to build confidence - separating from it, doing IFS parts work, and creating safety in visibility by taking acts of courage every week to overcome the fears.
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Yes, for this first cohort, you will have a one-on-one session with Jelena, plus access to her via WhatsApp for any questions or assistance you might need, as well as group community support. If you need help refining your messaging or feel stuck at any point, communication channels will be open throughout the course. Additionally, there will be a 30-minute integration session after the course.
